Competitive Analysis in Public Procurement

Why competitive analysis?

Knowledge of your competitors helps you estimate win probability, differentiate your strategy, determine the right price, and leverage strengths effectively.

Sources for analysis

1. Historical awards

Previous award decisions on TenderNed are the most valuable source. Analyze who won similar contracts and their scores.

2. TenderView.ai

Automated competitive analysis based on CPV codes, win rates, and competitor strengths.

3. Chamber of Commerce and annual reports

Insight into competitor size, financial position, specializations, and recent developments.

Analysis methods

• SWOT per competitor: Strengths, weaknesses, opportunities, threats
• Positioning matrix: Plot competitors on price vs. quality axes
• Win/loss analysis: Analyze your own previous submissions

Strategic differentiation

Distinguish yourself through expertise, innovation, sustainability, local knowledge, pricing, personnel, or track record. Always use only public information and respect competition law.