OpenServicesEuropeanRestricted
Campaign Services
Ministerie van Algemene Zaken · Restricted · 1 lots · 426944
3
3 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79341400 · Advertising campaign s
Estimated value
€ 52M
estimated
To deadline
29d
Jul 15, 2026 · 08:00
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence moderate
This is a tender for the selection of four service providers for campaign services for the Rijksoverheid. The framework agreement has a maximum value of € 70,000,000 excluding VAT.
Services · Restricted · European procedure
European
CharacteristicsCPV 79ServicesEU tenderCampagnedienstverleningCrossmediaalStrategie
01What is being requested
The assignment concerns full-service campaign services for the Rijksoverheid, including strategy, creation, and project management. The framework agreement has a fixed term of 4 years with a maximum term of 6 years.
The provision of full-service campaign services through the deployment of in-house or externally recruited specialists, who develop, realize, and continuously optimize effective cross-media campaigns for the Rijksoverheid based on policy and communication objectives and target audience and behavioral insights, with a strong focus on strategy, creation, and project management, for campaigns submitted to DPC according to the applicable application procedure. The contractor must be able to offer customized solutions to a range of Further clients within a political-administrative context, various
1Campaign Services€52,000,000
02Strategic insight
Strategic insight · AI analysis
Ensure an organization that can act in a full-service capacity and can carry the management role over specialists. Demonstrate that you can effectively integrate behavioral insights and the CASI methodology into the strategy. Be prepared for a political-administrative context and the requirements of the AI Act.
03Points of attention
Important · 5
The assignment is not divided into lots.Important
Registration for campaigns is mandatory for a media budget of at least € 250,000 including VAT per year.Important
The contractor retains ultimate responsibility for the final product, even when using subcontractors.Important
Requirements for digital accessibility must be met.Important
The contractor must be able to apply the Rijkshuisstijl.Important
04Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
05Value in context
€52,000,000
06Likely competitors
#Likely bidderFitWins
1Randstad Uitzendbureau b.v.SME99135×
2Driessen B.V.SME9997×
3FlextenderUnknown9983×
4Daan B.V.SME98154×
5BDO Audit & Assurance B.V.SME9757×
6Yacht B.V.SME9656×
07Tender documents
Bijlage 4 - Gebruiksvoorwaarden CASIpdfMay 29, 2026 · 179 KB
Bijlage 3 - HoldingverklaringdocxMay 29, 2026 · 624 KB
Bijlage D - ARVODI-2025pdfMay 29, 2026 · 173 KB
TN589551 - EF04 Vooraankondiging die alleen ter informatie wordt gebruikt - algemene richtlijn 20260528144915pdfMay 29, 2026 · 192 KB
Bijlage B - Concept VerwerkersovereenkomstpdfMay 29, 2026 · 505 KB
Selectieleidraad CampagnedienstverleningpdfMay 29, 2026 · 932 KB
uea_589551_20260519085624pdfMay 29, 2026 · 602 KB
Bijlage E - FitGap Verklaring ExternenxlsxMay 29, 2026 · 468 KB
Bijlage 2 - ReferentieverklaringdocxMay 29, 2026 · 592 KB
Bijlage A - Concept Raamovereenkomst campagnedienstverleningpdfMay 29, 2026 · 476 KB
08Legal themes that may be relevant here
Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 462> Europese openbare procedure voor een overheidsopdracht voor diensten voor aanschaf, implementatie en het onderhoud van een E-HRMComplaint dismissedAdvies 432> Europese openbare procedure voor een raamovereenkomst met één ondernemer per perceel voor diensten van inhuur van personeel voor
09Frequently asked questions
What does the assignment for campaign services entail?
The assignment includes the provision of full-service campaign services through the deployment of in-house or externally recruited specialists for the development, realization, and continuous optimization of cross-media campaigns for the Rijksoverheid.
What are the core areas of focus for the services?
The services focus strongly on strategy, creation, and project management to realize effective campaigns based on policy objectives and behavioral insights.
Which information security requirements must the contractor meet?
The contractor must comply with the specified IB requirements for the systems and processes in which information and personal data of the Dienst Publieke Communicatie are processed.
What form of cooperation is expected from the contractor?
The contractor must be able to offer customized solutions to various clients within a political-administrative context, with different ways of organizing cooperation.
Automatically compiled from the official tender data and documents.
10Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 52 mln
Gegunde waarden in CPV 79 · diensten n=4949