Media advice and media procurement
De Nederlandse Publieke Omroep (NPO) is looking for a media agency to act as a strategic partner to leverage the effectiveness of paid media, with a particular focus on youth. The contract, estimated at €11,000,000, is non-open and requires a combination of strategic advice, media procurement, and data-driven optimization. The contracting authority seeks an agency with deep experience in media planning, target analytics, and innovation that is ready to strengthen the public mission of the NPO.