AwardedServicesEuropeanOpen
Promotion Experience Westfriesland
Gemeente Hoorn · Open · 1 lots · 371024
3
3 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79342000
Estimated value
€ 373K
estimated
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence moderate
This multi-year plan for the marketing of Hoorn covers the period from 2025 up to and including 2027, with the aim of proactively putting the city on the map for visitors and future residents.
Services · Open · European procedure
European
CharacteristicsCPV 79ServicesEU tender
01What is being requested
The assignment concerns the marketing of Hoorn in accordance with the multi-year plan 2025-2027. The focus lies on proactively marketing the city as an attractive place for visiting, staying and, in the near future, for living.
The Municipality of Hoorn is looking for a party capable of drawing up a strategic implementation program for the tourism promotion of the seven Westfriese municipalities for the next four years, based on the Promotieplan Westfriesland, whereby a separate specific implementation plan is further elaborated for each year. The core task is to improve the visibility and recognition of the Westfriesland region as a tourist destination.
1Promotion Experience Westfriesland€372,500
02Outcome
Awarded
Insiders Online B.V.
Award value
€372,500
vs. estimate
0%
Bidders
6
03Strategic insight
Strategic insight · AI analysis
Align with the strategic brand analysis and the focus on the target group of young families. Ensure that the execution strengthens the brand values in an authentic, youthful, and lively manner. Take into account the stepped approach, where emphasis is initially placed on the visitor industry.
04Points of attention
Important · 5
Marketing activities are carried out by the internal marketing team.Important
In the absence of specific knowledge, work will be done with specialists from Hoorn.Important
The concept Hoorn heeft het must be used as an umbrella concept.Important
The direction of the marketing remains with the Municipality of Hoorn.Important
Campaigns must align with the established positioningImportant
05Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
06Value in context
€372,500
07Bidders in this segment
#Likely bidderFitWins
1Maandag Interim Professionals B.V.SME91387×
2Daan B.V.SME91154×
3Tempo Team Group B.V.SME9066×
4BMC Implementatie MarktplaatsenUnknown9061×
5Yacht B.V.SME8956×
6Brunel Nederland B.V.SME8644×
08Tender documents
TN513770 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20250702121021pdfJul 3, 2025 · 10 KB
TN513770 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250418102913pdfApr 18, 2025 · 10 KB
Nota van inlichtingen 2025-04-18-1pdfApr 18, 2025 · 10 KB
Inschrijfleidraad Promotie Beleef Westfriesland (versie 3.0)pdfApr 18, 2025 · 255 KB
Nota van inlichtingen 2025-04-01-2pdfApr 1, 2025 · 4 KB
Bijlage - Strategie Toeristische Marketing gemeente Medemblik 2021-2025pdfMar 16, 2025 · 7071 KB
Bijlage - OpdrachtomschrijvingpdfMar 16, 2025 · 146 KB
uea_513770_20250314113220pdfMar 16, 2025 · 1263 KB
Bijlage - Conceptovereenkomst Promotie WestfrieslandpdfMar 16, 2025 · 176 KB
Bijlage - Meerjarenplan Marketing van Hoorn 2025-2027pdfMar 16, 2025 · 2901 KB
TN513770 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250314114631pdfMar 16, 2025 · 9 KB
Bijlage - Huisstijlhandboek Regio Westfriesland 2024pdfMar 16, 2025 · 3970 KB
09Legal themes that may be relevant here
Advies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 48> Europese niet-openbare procedure voor werktuigkundige en elektrotechnische installaties van de nieuwbouw van een multifunctionelAdvies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 70> Meervoudig onderhandse procedure voor een training in begrijpelijk schrijven en een ‘train-de- trainer’ opleiding. Geldt de verp
10Frequently asked questions
What is the core task of the promotion program?
The assignment concerns drawing up a strategic implementation program for the tourism promotion of the seven Westfriese municipalities based on the Promotieplan Westfriesland. The goal is to improve the visibility and recognition of the Westfriesland region as a tourist destination.
What is the expected duration of the implementation?
The contract includes a strategic implementation program for the next four years, whereby a separate specific implementation plan is further elaborated for each year.
Which region is the assignment aimed at?
The assignment focuses on the tourism promotion of the seven Westfriese municipalities, making use of existing frameworks such as the Promotieplan Westfriesland.
Automatically compiled from the official tender data and documents.
11Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 373K
Gegunde waarden in CPV 79 · diensten n=4949