6
6 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79342000
Estimated value
Not published
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
2 criteria
Assess manuallyconfidence high
VeiligheidNL is seeking one supplier for a framework agreement for online media procurement, advice, and administration. The assignment covers various prevention campaigns with a total estimate of 3 million euros over a maximum of 4 years.
Services · Open · European procedure
European
CharacteristicsCPV 79ServicesEU tender
01What is being requested
The assignment concerns the procurement of online media services, including strategic advice, media execution, SEA, Google Ad Grants, and media administration. It concerns a framework agreement for a maximum duration of 4 years with a total estimate of € 3,000,000.00.
Through this tender, VeiligheidNL intends to enter into a framework agreement with one (1) supplier for online media procurement.
1Online Media Procurement—
02Outcome
Awarded
ZIGT Mediabureau B.V.
Bidders
12
03Strategic insight
Strategic insight · AI analysis
Ensure a strong focus on both strategic advice and the operational execution of various media channels. It is essential to demonstrate expertise in SEA and Ad Grants due to the continuous deployment. Take the waiting room construction (wachtkamerconstructie) into account in the bidding strategy.
04Points of attention
Important · 5
The assignment includes a waiting room construction (wachtkamerconstructie) whereby a second party is awarded.Important
There is no minimum purchase guarantee for the total volume of the agreement.Important
The contractor is responsible for the financial administration and invoicing to third parties.Important
The creation of campaign materials falls outside the scope of this assignment.Important
The maximum purchase is set at 150% of the estimated total purchase.Important
05Can I take part?
Technical · 1
Technical professional competenceTechnical
Financial · 1
Financial and economic standingFinancial
Other · 1
Professional competenceOther
06Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
07Award criteria
Qualitative aspectsweight n/a
Assessment of the qualitative aspects of the bid.
Financial aspectsweight n/a
Description and assessment of the financial aspects.
08Value in context
Estimate not published
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
09Bidders in this segment
#Likely bidderFitWins
1Driessen B.V.SME9897×
2I&O Research B.V.SME9427×
3De Staffing Groep Nederland B.V.SME9439×
4Deloitte Consulting BVSME9334×
5Twynstra Gudde Holding B.V.SME9335×
6Arcadis Nederland B.V.SME9332×
10Tender documents
TN518557 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20250814150355pdfAug 16, 2025 · 9 KB
NvI Online Media Inkoop V1.0pdfMay 9, 2025 · 847 KB
Beschrijvend Document Online Media Inkoop V1.1pdfMay 9, 2025 · 1048 KB
Bijlage 2 - Concept Nadere_overeenkomst V1.0pdfApr 4, 2025 · 285 KB
Bijlage 8 - Inschrijfformulier V1.0docxApr 4, 2025 · 1279 KB
Bijlage 6 -c Extra toelichting campagnespdfApr 4, 2025 · 447 KB
TN518557 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250402173006pdfApr 4, 2025 · 7 KB
Bijlage 7 - Prijzenformulier V1.0xlsxApr 4, 2025 · 156 KB
Bijlage 6-a Doppies 2024 EindevaluatiepdfApr 4, 2025 · 572 KB
Bijlage 6-b Plugs in 2024 EindevaluatiepdfApr 4, 2025 · 646 KB
Bijlage 9 - Formulier Referentieopdrachten V1.0docxApr 4, 2025 · 145 KB
Beschrijvend Document Online Media Inkoop V1.0pdfApr 4, 2025 · 1059 KB
11Legal themes that may be relevant here
Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 222> Aanbesteding via een marktplaats. De Commissie bevestigt haar eerdere adviezen (waaronder 147) dat op een aanbestedende dienst dAdvies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 451> Beklaagden hebben op 29 mei 2017 een Europese openbare aanbestedingsprocedure aangekondigd voor een raamovereenkomst per perceel
12Frequently asked questions
What is the purpose of this tender?
The purpose is to enter into a framework agreement with one (1) supplier for the procurement of online media.
What is the nature of the agreement to be concluded?
A framework agreement is being concluded for the procurement of online media services.
Is there a lot division for this assignment?
No, there is a consolidation and no lot division has been applied.
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
deze opdracht
Gegunde waarden in CPV 79 · diensten n=4949