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(Online) marketing communication services, Brainport Development NV

Name: (Online) marketing communication services, Brainport Development NV
Creator: Brainport Development N.V.
Published: 2022-01-28
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: online marketing, digital campaigns, strategic advice, web development, international outreach

Brainport Development N.V. · Open · 250713

0 of 6 core insights found

Measures presence, not accuracy · documents remain authoritative

ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline

Type

Services

79342000

Estimated value

Not published

To deadline

Ongoing

Knock-outs

n/a

exclusion grounds

Award basis

Best price-quality ratio

Assess manuallyconfidence low

Brainport Development N.V. is looking for a service provider for online marketing and communication. The tender focuses on providing strategic advice, developing, executing, and analyzing online (recruitment) campaigns for national and international target groups, and advising on and potentially modifying existing websites (typo 3). The contracting authority seeks a flexible partner capable of proactively responding to the evolving digital needs of Brainport. The selection procedure is public and the scope includes both creative and analytical tasks, with an emphasis on result-orientedness and measurable KPIs. The service provider must have experience with multi-channel campaigns, SEO/SEA, social media, content marketing, and web analytics, and be able to make strategic recommendations that align with the growth objectives of Brainport.

Services · Open · European procedure

European

Contracting authority

Brainport Development N.V.

Contract type

Services

Open

Estimated value

Estimate not published

Submission deadline

Ongoing

Scope

European

European procedure

Lots

Single contract

Main CPV code

79342000

Location

Netherlands

CharacteristicsCPV 79ServicesEU tenderonline marketingdigital campaignsstrategic advice

01What is being requested

Brainport Development N.V. is looking for a service provider for online marketing and communication. The tender focuses on providing strategic advice, developing, executing, and analyzing online (recruitment) campaigns for national and international target groups, and advising on and potentially modifying existing websites (typo 3). The contracting authority seeks a flexible partner capable of proactively responding to the evolving digital needs of Brainport. The selection procedure is public and the scope includes both creative and analytical tasks, with an emphasis on result-orientedness and measurable KPIs. The service provider must have experience with multi-channel campaigns, SEO/SEA, social media, content marketing, and web analytics, and be able to make strategic recommendations that align with the growth objectives of Brainport.

(Online) marketing and communication services. Through this tender, Brainport Development NV intends to select one service provider that can respond professionally and flexibly to the online marketing activities that Brainport will require in the coming years. The request consists of the delivery of services for the benefit of the online marketing of Brainport. The scope includes at least the following services: Requested and unsolicited strategic advice regarding online marketing. Developing, executing, and analyzing online (recruitment) campaigns for both national and international target gr

79342000Services

02Exclusion grounds

Exclusion grounds — consult the ESPD

No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

03Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

04Likely competitors

#Likely bidderFitWins

1Maandag Interim Professionals B.V.SME95387×

2Bender Detachering B.V.SME95107×

3YER Nederland B.V.SME9597×

4Bright ProfessionalsUnknown9579×

5Wyzer B.V.SME9367×

6Yacht B.V.SME9256×

05Legal themes that may be relevant here

Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) sc Advies 222> Aanbesteding via een marktplaats. De Commissie bevestigt haar eerdere adviezen (waaronder 147) dat op een aanbestedende dienst d Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. In Advies 484> Tussen de aanbesteder en de ondernemer is een raamovereenkomst tot stand gekomen. De klacht ziet op een nadere offerteaanvraag oComplaint dismissed Advies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het sam

06Frequently asked questions

What is the scope of the requested marketing and communication services?

The assignment includes providing requested and unsolicited strategic advice on online marketing, developing, executing, and analyzing online (recruitment) campaigns for national and international target groups, and advising on and potentially executing changes to existing websites (typo 3).

Which target groups are the online campaigns aimed at?

The online (recruitment) campaigns to be developed, executed, and analyzed are aimed at both national and international target groups.

What specific expertise is required for the management of the websites?

The service provider must be able to advise on the further development of changes and potentially execute these on the various existing websites using the typo 3 system.

Automatically compiled from the official tender data and documents.

07Estimated value versus the market

p25
€ 200K

median
€ 640K

p75
€ 3,0 mln

deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949