AwardedServicesEuropeanSME-friendlyRestrictedGreen
Media services for corporate communication & recruitment and labor market communication
Omgevingsdienst Noordzeekanaalgebied · Restricted · 2 lots · 392690
4
4 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000
Estimated value
Not published
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence moderate
Tender for media services for corporate communication and labor market communication with specific technical requirements per lot and part.
Services · Restricted · European procedure · SME-friendly
SME-friendlySustainability countsEuropean
CharacteristicsCPV 79ServicesSME-friendlyEU tenderGreen / SPPmedia servicescorporate communicationsocial media
01What is being requested
Media services focused on corporate communication and recruitment and labor market communication.
OD NZKG wishes to enter into an Agreement with one party per lot for media services. This concerns both corporate communication on social media, targeting our target groups to increase visibility and brand awareness in our working area, as well as recruitment and labor market communication.
1Lot 1: Corporate communication on social media—
2Lot 2: Recruitment and labor market communication—
02Outcome
Awarded
SocialMediaMen B.V.
Bidders
5
03Breakdown by lot
Per-lot values not published — bars show only the lot breakdown.
04Strategic insight
Strategic insight · AI analysis
Ensure that the submitted reference projects exactly meet the stated minimum value per year. Check whether the target groups and the size of the client are explicitly mentioned in the evidence. Ensure that for the reference for lot 1 part 1, the increase in brand awareness is demonstrably achieved.
05Points of attention
Important · 3
Technical competence may only be credited if the activities were actually performed by the bidder themselves.Important
For lot 1 part 1, the increase in brand awareness among the target groups must be demonstrated.Important
For lot 2 part 1 and 2, experience with HBO+ educated employees is required.Important
06Can I take part?
Technical · 4
Lot 1 part 1: at least one assignment in the past 3 years with experience in the development of a social media strategy for corporate communication for governments or clients with >200 employees, with a value of at least € 40,000 per year, whereby the increase in brand awareness among residents, companies, and clients must be demonstrated.Technical
Lot 1 part 2: at least one assignment in the past 3 years with experience in drafting content, photography, and video for governments or clients with >200 employees, with a value of at least € 40,000 per year, whereby creativity and collaboration have been demonstrated to full satisfaction.Technical
Lot 2 part 1: at least one assignment in the past 3 years with experience in the development of employer branding (strategy, brand story, EVP, and creative concept) for governments or clients with >425 employees, using HBO+ educated employees and a value of at least € 75,000 per year.Technical
Lot 2 part 2: at least one assignment in the past 3 years with experience in increasing brand awareness where the increase must be demonstrated, for governments or clients with >425 employees, using HBO+ educated employees and a value of at least € 75,000 per year.Technical
07Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
08Value in context
Estimate not published
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
09Bidders in this segment
#Likely bidderFitWins
1De Staffing Groep Nederland B.V.SME9439×
2Bright ProfessionalsUnknown9179×
3YER Nederland B.V.SME9097×
4Yacht B.V.SME8956×
5Eiffel B.V.SME8753×
6SocialMediaMen B.V.SME866×
10Tender documents
Def. Nota van Inlichtingen selectiefasepdfOct 10, 2025 · 116 KB
Bijlage 1a Referentie - en tevredenheidsverklaring perceel 1 deel 1docxSep 16, 2025 · 353 KB
Bijlage 1b Referentie - en tevredenheidsverklaring perceel 2 deel 3docxSep 16, 2025 · 353 KB
uea_543573_20250915105404pdfSep 16, 2025 · 363 KB
TN543573 - EF10 Vooraankondiging gebruikt als oproep tot mededinging - algemene richtlijn, standaardregeling 20250915120239pdfSep 16, 2025 · 13 KB
Selectieleidraad EA social mediapdfSep 16, 2025 · 378 KB
Bijlage 1b Referentie - en tevredenheidsverklaring perceel 2 deel 1docxSep 16, 2025 · 353 KB
Bijlage 1b Referentie - en tevredenheidsverklaring perceel 2 deel 2docxSep 16, 2025 · 352 KB
Bijlage 1a Referentie - en tevredenheidsverklaring perceel 1 deel 2docxSep 16, 2025 · 353 KB
11Legal themes that may be relevant here
Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 222> Aanbesteding via een marktplaats. De Commissie bevestigt haar eerdere adviezen (waaronder 147) dat op een aanbestedende dienst dAdvies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het samAdvies 432> Europese openbare procedure voor een raamovereenkomst met één ondernemer per perceel voor diensten van inhuur van personeel voor
12Frequently asked questions
What experience requirements must a party for corporate communication meet?
The candidate must have executed at least one assignment in the three years prior to the application for the development of a social media strategy in the field of corporate communication for governments or clients with more than 200 employees, with an annual contract value of at least € 40,000.
What specific technical competence is required for content creation?
Experience must have been gained in drafting content, photography, and making videos for a (local) government agency or a client with more than 200 employees, where the contract value is at least € 40,000 per year.
What are the requirements for experience with employer branding?
The candidate must have executed at least one assignment in the three years prior to the application for the development of employer branding in strategy, including brand story, EVP, and a creative concept, for a (local) government agency or a client with more than 425 employees.
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
deze opdracht
Gegunde waarden in CPV 79 · diensten n=4949