6
6 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000 · Advertising and market
Estimated value
€ 224M
estimated
To deadline
-34d
May 12, 2026 · 17:00
Knock-outs
1
exclusion grounds
Award basis
Best price-quality ratio
3 criteria
Assess manuallyconfidence high
Framework agreement for media services for the Ministerie van Algemene Zaken, including advice and procurement, with a maximum value of 800 million euros.
Services · Open · European procedure
European1 exclusion groundsComplete timeline
CharacteristicsCPV 79ServicesEU tenderMedia Services
01What is being requested
Media services consisting of media consultancy and media execution for the central government. The assignment includes advice on media deployment, the procurement of media space, and full administration, with a maximum contract value of € 800 million excluding VAT over the total duration.
The agreement with the current supplier for media services expires by operation of law on 31 December 2026. The contracting authority also requires media services after the current agreement has expired.
1Media Services 2025€224,000,000
02Strategic insight
Strategic insight · AI analysis
Focus on the integrated approach of both consultancy and execution, as these are not separated into lots. Prepare for the FSR obligations where financial contributions from third countries must be notified or declared. Take into account the implementation period in which the focus lies on setting up administration and personnel before operations commence.
03Points of attention
Important · 5
The assignment is not divided into lots.Important
An implementation period applies until 31 December 2026, during which no media consultancy or media execution services will be procured.Important
Bidders must comply with the FSR regulation (foreign subsidies) due to the scale of the assignment.Important
The contractor must comply with stringent information security requirements.Important
The contractor must adapt the organization to comply with the transparency provisions.Important
04Can I take part?
Exclusion ground · 1
Exclusion grounds in accordance with the tender documents.Exclusion ground
Financial · 1
Notification or declaration regarding the Foreign Subsidies Regulation (FSR) is mandatory due to the maximum contract value of approximately € 800 million (excl. VAT).Financial
Other · 1
Bidders must comply with the Russia sanction packages.Other
05Exclusion grounds
Exclusion grounds (1)
- Exclusion grounds in accordance with the tender documents.
06Award criteria
Sub-award criterion quality 1: Proof of competence: labor market communication caseweight n/a
Assessment of the proof of competence based on a labor market communication case.
Sub-award criterion quality 2: Proof of competence: blood pressure caseweight n/a
Assessment of the proof of competence based on a blood pressure case.
Sub-award criterion priceweight n/a
Assessment of the price.
07Process & timeline
Intended agreement commencement
6 juli 2026
Implementation period
van datum ondertekening tot en met 31 december 2026
Operational period
1 januari 2027 tot en met 31 december 2030
08Value in context
€224,000,000
09Likely competitors
#Likely bidderFitWins
1YER Nederland B.V.SME9597×
2Yacht B.V.SME9456×
3BDO Audit & Assurance B.V.SME9357×
4Eiffel B.V.SME9253×
5Deloitte Consulting BVSME9134×
6Brunel Nederland B.V.SME9044×
10Tender documents
Bijlage IV - Historische gegevens mediadienstverlening v1.0pptxJan 24, 2026 · 582 KB
Bijlage F - Concept verwerkersovereenkomst v1.0pdfJan 24, 2026 · 181 KB
Beschrijvend document Mediadienstverlening 2025 v1.0pdfJan 24, 2026 · 1379 KB
Bijlage I (i) - Concept Overeenkomst V1.0pdfJan 24, 2026 · 571 KB
Bijlage 1 - UEApdfJan 24, 2026 · 339 KB
Bijlage D - PvE v1.0pdfJan 24, 2026 · 713 KB
Bijlage V - Verslag marktconsultatie v1.0pdfJan 24, 2026 · 252 KB
Bijlage 4 - Referentieverklaring v1.0docxJan 24, 2026 · 632 KB
Bijlage G - Verantwoordingsformulier SR v1.0docxJan 24, 2026 · 590 KB
Bijlage 2 - Antwoord op de Subgunningscriteria Kwaliteit v1.0docxJan 24, 2026 · 587 KB
Bijlage 3 - Prijsopgavenformulier v1.0xlsxJan 24, 2026 · 25 KB
Bijlage 5 - Holdingverklaring v1.0docxJan 24, 2026 · 625 KB
11Legal themes that may be relevant here
Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 243> Meervoudig onderhandse procedure. Dat de aanbestedende dienst met een SaaS (Software as a Service) oplossing besparingen zou kunAdvies 198> Dienstonderdeel van een Ministerie maakt afspraak met dienstonderdeel van een ander Ministerie voor het laten digitaliseren van Advies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het sam
12Frequently asked questions
Which suitability criteria must a bidder meet?
Bidders must possess an ISO 9001 certification or an equivalent certification. Additionally, experience in similar public media applications with a minimum duration of 5 years is required.
What are the specific requirements regarding digital infrastructure and expertise?
The required digital environment must connect to 'cloud' and 'event-driven' platforms. Additionally, a completed CPA analysis is a required component of the bid.
What does the division between media consultancy and media execution entail?
Media consultancy includes advice, evaluation of campaigns, and RTV Programmed Time central government. Media execution concerns the procurement of media, execution of media orders, optimization of online deployment, and management of the infrastructure.
How is the division of roles between the different parties within the assignment regulated?
DPC is the formal Contracting Authority and the media procurement team acts as the contact point for collective matters and as the contract manager. The participating organizations in the framework agreement act as further contracting authorities for specific campaigns.
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 224 mln
Gegunde waarden in CPV 79 · diensten n=4949