OpenServicesEuropeanOpen
Media Services
UWV · Open · 1 lots · 427539
5
5 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000 · Advertising and market
Estimated value
€ 18K
estimated
To deadline
34d
Jul 20, 2026 · 08:00
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence high
This concerns a framework agreement for extensive media services, including strategy, procurement, and job placement for the UWV. The agreement runs from 2027 until 2033 at the latest.
Services · Open · European procedure
EuropeanComplete timeline
CharacteristicsCPV 79ServicesEU tenderMedia servicesmedia advisingmedia execution
01What is being requested
The assignment concerns the provision of media services to the UWV, consisting of media advising, execution, procurement, job postings, and reporting for a duration of 4 years.
UWV is looking for one (1) Entrepreneur to provide media services starting from 1 January 2027 who, in close cooperation with the Communication and HRM directorates and the creative agencies with which UWV collaborates, will help us to, on the one hand, strengthen the reputation of UWV and increase trust (and thereby social support for UWV) in UWV, and on the other hand, to permanently position UWV as an attractive employer and to optimally support public campaigns and recruitment activities in connection with our own channels.
1Media Services€18,000
02Strategic insight
Strategic insight · AI analysis
Ensure a strong substantiation of the senior position with the required years of experience. Set up the organization for full transparency regarding media rates and discounts. Ensure that technical integration with Workday for job postings is guaranteed.
03Points of attention
Important · 6
The assignment is carried out on call-off basis and as needed.Important
Contractor must spend 5% of the contract value on Social Return.Important
All AVB's (discounts and benefits) must be fully reimbursed to UWV.Important
UWV has the right to audits on all aspects of the service provision.Important
All intellectual property and data from the assignment are the property of UWV.Important
Use of AI requires full transparency and human supervision.Important
04Can I take part?
Technical · 5
The senior position (client advisor or media strategist) must have at least 7 years of demonstrable relevant work experience.Technical
The services to be provided must comply with WCAG 2.2 level AA.Technical
Contractor must comply with the EU Cyber Resilience Act.Technical
Deployment of personnel requires a security investigation.Technical
Deployment of AI systems requires compliance with the AI Act.Technical
05Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
06Process & timeline
Implementation completed
<strong>31 december 2026</strong>
Effective date Framework Agreement
<strong>1 januari 2027</strong>
End of Framework Agreement
<strong>31 december 2030</strong>
Maximum extension
<strong>1 januari 2033</strong>
07Value in context
€18,000
08Likely competitors
#Likely bidderFitWins
1YER Nederland B.V.SME9997×
2FlextenderUnknown9883×
3Randstad Uitzendbureau b.v.SME97135×
4Driessen B.V.SME9797×
5Maandag Interim Professionals B.V.SME96387×
6Eiffel B.V.SME9653×
09Tender documents
Beschrijvend document MediadienstenpdfJun 4, 2026 · 759 KB
Bijlage 9 - Concept WachtkamerovereenkomstpdfJun 4, 2026 · 155 KB
Bijlage 3 - PrijsopgaveformulierxlsxJun 4, 2026 · 156 KB
Bijlage 1 - Uniform Europees Aanbestedingsdocument (UEA)pdfJun 4, 2026 · 523 KB
Bijlage 13 - Briefing casus arbeidsmarktcommunicatiepdfJun 4, 2026 · 191 KB
Bijlage 12 - Service Level Agreement (SLA) - 0.9pdfJun 4, 2026 · 288 KB
Bijlage 8 - Concept OvereenkomstpdfJun 4, 2026 · 212 KB
Bijlage 11a - E-facturatie KGpdfJun 4, 2026 · 124 KB
Bijlage 11 - Dossier Financiele Afspraken (DFA) - 0.9pdfJun 4, 2026 · 286 KB
Bijlage 6 - Gedragscode voor leveranciers (MVO & Integriteit)pdfJun 4, 2026 · 198 KB
Bijlage 5 - Programma van Eisen (PvE)pdfJun 4, 2026 · 148 KB
Bijlage 10 - Concept Beveiligings- en Verwerkersovereenkomst (BVO)pdfJun 4, 2026 · 381 KB
10Legal themes that may be relevant here
Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieniAdvies 432> Europese openbare procedure voor een raamovereenkomst met één ondernemer per perceel voor diensten van inhuur van personeel voorAdvies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het sam
11Frequently asked questions
What is the intended start date of the assignment?
The assignment for the media services can start from 1 January 2027.
What is the objective of the requested media services?
The contracting authority is looking for an entrepreneur to strengthen the reputation of UWV, increase social support, and position UWV as an attractive employer through public campaigns and recruitment activities.
Which departments must the contractor collaborate with?
Execution takes place in close cooperation with the Communication and HRM directorates and the creative agencies with which UWV collaborates.
Automatically compiled from the official tender data and documents.
12Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 18K
Gegunde waarden in CPV 79 · diensten n=4949