enderView.ai
Sign InStart free
AwardedServicesEuropeanOpen

Media Procurement Agency

Stichting Samenwerking Beroepsonderwijs Bedrijfsleven · Open · 1 lots · 388903
Type
Services
79340000
Estimated value
Not published
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
4 criteria
Assess manuallyconfidence high

Tender for the provision of media strategy, procurement, and monitoring of online and offline media for SBB via a framework agreement.

Services · Open · European procedure

EuropeanComplete timeline
Contracting authority
Stichting Samenwerking Beroepsonderwijs Bedrijfsleven
Contract type
Services
Open
Estimated value
Estimate not published
Submission deadline
Ongoing
16:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79340000
Location
Netherlands
CharacteristicsCPV 79ServicesEU tender

01What is being requested

Providing the media strategy, procurement, monitoring, adjustment, and reporting for both online and offline media. The assignment includes media planning and procurement for online channels (approx. 95%) and traditional media (approx. 5%) within a two-year framework agreement.

SBB is an independent administrative body (ZBO) that links secondary vocational education (mbo) and the business community. The organization is located in Zoetermeer and carries out statutory tasks on behalf of the Ministry of OCW, such as the recognition of training companies and the promotion of vocational practice training.

79340000Services
1Lot 1—

02Strategic insight

“
Strategic insight · AI analysis
Focus strongly on the online media strategy as this constitutes the largest part of the work. Provide a concrete plan of approach for the social return obligation. Prepare thoroughly for the interview as part of the qualitative assessment.
Read automatically from the tender documents using AI. Always verify against the original documents.

03Points of attention

Important · 4
The maximum contract value is set at € 696,000.00 excl. VAT.Important
There is an obligation for social return of at least 3% of the total contract value.Important
Bidders must commit to the International Social Conditions.Important
Contact with the contracting authority is only permitted via the messaging module of TenderNed.Important

04Can I take part?

Financial · 1
CreditworthinessFinancial
Technical · 2
Core competenciesTechnical
Quality assuranceTechnical
Other · 2
Professional liability insuranceOther
Registration in professional or trade registerOther

05Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

06Award criteria

GC1: Cooperation and communicationmaximaal 30 punten

Assessment of cooperation and communication.

GC2: Methodology online (95%) and offline (5%) media strategymaximaal 30 punten

Assessment of the media strategy for online and offline channels.

GC3: Interviewmaximaal 30 punten

Assessment via an interview.

Financial award criterionweight n/a

Assessment of the price based on the price list.

07Process & timeline

Publication on TenderNed
11-08-2025
Deadline for submitting questions, first round of questions
26-08-2025 vóór 10 uur CET
Target date for publication of first memorandum of information
02-09-2025
Deadline for submitting questions, second round of questions
19-09-2025 vóór 10 uur CET
Target date for publication of second memorandum of information
29-09-2025
Deadline for submitting a bid
20-10-2025 vóór 10:00 CET
Target date for sending award decision
04-11-2025
End of standstill period
24-11-2025
Award
25-11-2025
Commencement date framework agreement
01-01-2026

08Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

09Bidders in this segment

#Likely bidderFitWins
1Unique Nederland B.V.SME96103×
2Driessen B.V.SME9597×
3Randstad Uitzendbureau b.v.SME94135×
4BMC Implementatie MarktplaatsenUnknown9261×
5De Staffing Groep Nederland B.V.SME9239×
6Pricewaterhousecoopers Accountants N.V.SME9154×

10Tender documents

TN540381 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20260224113806pdfFeb 25, 2026 · 141 KB
Nota van inlichtingen media inkoop 2 updatepdfSep 23, 2025 · 26 KB
Nota van inlichtingen 2025-09-23-2pdfSep 23, 2025 · 2 KB
NVI 1 Media Inkoopbureau DEFpdfSep 2, 2025 · 67 KB
Bijlage F Prijzenblad 2025xlsxSep 2, 2025 · 260 KB
Bijlage G Raamovereenkomst Media InkooppdfSep 2, 2025 · 147 KB
Aanbestedingsleidraad media inkoopbureau 2025pdfAug 12, 2025 · 681 KB
Bijlage C Onafhankelijkheid Rusland 2025docxAug 12, 2025 · 74 KB
Bijlage E Referentieformat Kerncompetenties 2025docxAug 12, 2025 · 76 KB
Bijlage D Verklaring hoofdelijke aansprakelijkheid 2025docxAug 12, 2025 · 63 KB
Bijlage B Algemene inkoopvoorwaarden diensten SBB 2025pdfAug 12, 2025 · 214 KB
uea_540381_20250805095237pdfAug 12, 2025 · 364 KB

11Legal themes that may be relevant here

12Frequently asked questions

What is the scope of the assignment regarding the campaigns?
The assignment involves executing 8 campaigns over a period of 2 years.
What is the nature of the work for the Media Procurement Agency?
The assignment concerns the procurement of advertising and marketing services.

Automatically compiled from the official tender data and documents.

13Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949