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AwardedServicesEuropeanOpenGreen

Media procurement campaigns

Stichting Milieu Centraal · Open · 1 lots · 339057
Type
Services
79340000
Estimated value
€ 6,00M
awarded
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
3 criteria
Assess manuallyconfidence high

Tender for the media procurement of various campaigns for Stichting Milieu Centraal via a framework agreement. The assignment includes both online and offline media procurement and strategic advice.

Services · Open · European procedure

Sustainability countsEuropeanComplete timeline
Contracting authority
Stichting Milieu Centraal
Contract type
Services
Open
Estimated value
€6,000,000
awarded value
Submission deadline
Ongoing
10:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79340000
Location
Netherlands
CharacteristicsCPV 79ServicesEU tenderGreen / SPP

01What is being requested

The assignment concerns the media procurement for various campaigns of Milieu Centraal via a framework agreement. The media agency handles the procurement, financial settlement, and offers a media plan and quick scan per campaign.

Knowledge center and information organization Milieu Centraal is growing rapidly and is looking for one media agency for media strategy, procurement, and monitoring for various campaigns within Milieu Centraal. A media agency that can provide innovative, creative, and proactive advice for campaigns aimed at awareness and behavioral change towards all target groups. One that proposes a coherent strategy in which the use of different media reinforce each other. And that ensures optimization through adjustments during the process and provides clear and concrete reports afterwards.

79340000Services
1Media procurement campaigns—

02Outcome

Awarded

Clever Strategy B.V.

Award value
€6,000,000
Bidders
8

03Strategic insight

“
Strategic insight · AI analysis
Ensure a strong substantiation of the staff capacity to guarantee continuity. When focusing on the qualitative case, focus on a realistic feasibility of reach and impressions within the budget. Avoid a polarizing tone in the media strategy, especially on social media.
Read automatically from the tender documents using AI. Always verify against the original documents.

04Points of attention

Important · 6
The wood burning campaign is a future assignment and not a fictitious case.Important
The asbestos campaign is a fictitious case from the past.Important
For the wood burning case, a maximum text of 3 A4 pages applies, where images may be included as an attachment.Important
A non-polarizing approach is explicitly expected.Important
The standstill period is 90 days.Important
The media procurement must also include offline media such as RTV and out of home.Important

05Can I take part?

Technical · 3
Experience in developing at least three different national media strategies centered on a social theme.Technical
Possessing sufficient employees with the media procurement specialty to execute assignments during holidays, sickness, public holidays, and peak moments.Technical
Experience with complex behavioral issues such as changing habitual behavior or topics involving resistance.Technical

06Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

07Award criteria

sub-award criterion 1weight n/a

Assessment of the qualitative approach of the wood burning case, including a quick scan with target group insights, media strategy frameworks, a global proposal per channel, and a flowchart.

sub-award criterion 2weight n/a

Assessment of the flexibility and the communication regarding the collaboration.

priceweight n/a

Comparison of prices based on the fictitious asbestos campaign.

08Process & timeline

start wood burning campaign
1 oktober
end heating season
31 maart
termination waiting room agreement
31 december 2025

09Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

10Bidders in this segment

#Likely bidderFitWins
1Maandag Interim Professionals B.V.SME87387×
2Wyzer B.V.SME8667×
3Bender Detachering B.V.SME85107×
4YER Nederland B.V.SME8597×
5Bright ProfessionalsUnknown8579×
6BMC Implementatie B.V.SME8243×

11Tender documents

TN471261 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20240926162247pdfSep 28, 2024 · 10 KB
Nota van inlichtingen 2024-07-08-1pdfJul 8, 2024 · 48 KB
TN471261 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20240610145439pdfJun 11, 2024 · 9 KB
Document 3 Uitvoeringsverklaring onderaannemerdocxJun 11, 2024 · 53 KB
Document 10 ARVODI 2018pdfJun 11, 2024 · 369 KB
Beschrijvend document media-inkoop campagnespdfJun 11, 2024 · 661 KB
Document 12 Checklist indienen inschrijvingpdfJun 11, 2024 · 123 KB
Document 2 Concept wachtkamerovereenkomstpdfJun 11, 2024 · 508 KB
Document 9 Casus fictieve campagne asbestpdfJun 11, 2024 · 178 KB
Document 11 Programma van eisenpdfJun 11, 2024 · 483 KB
Document 1 Concept raamovereenkomstpdfJun 11, 2024 · 517 KB
Document 7 Casus houtstookcampagnepdfJun 11, 2024 · 356 KB

12Legal themes that may be relevant here

13Frequently asked questions

What is the core of the assignment for the media agency?
The media agency handles the media strategy, procurement, and monitoring for various campaigns of Milieu Centraal. The focus is on a coherent strategy where different media reinforce each other, aimed at awareness and behavioral change.
How is the collaboration with creative partners organized?
For large campaigns, the media agency provides a quick scan of suitable options for the media mix based on the target group. This input is used by the advertising agency or the producer. The media agency is involved from the beginning of the creative process.
What personnel requirement must the bidder meet?
Bidders must have sufficient employees with the media procurement specialty to be able to execute assignments during holidays, sickness, public holidays, and peak moments. The exact scale must be substantiated by the bidder themselves.
Can the same reference be used for different core competencies?
Yes, it is permitted to use the same reference for multiple core competencies.

Automatically compiled from the official tender data and documents.

14Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949