ClosedServicesEuropeanSME-friendlyRestricted

Marketing & Advertising Services

Name: Marketing & Advertising Services
Creator: HTM Personenvervoer N.V.
Published: 2025-11-07
License: https://creativecommons.org/publicdomain/zero/1.0/

HTM Personenvervoer N.V. · Restricted · 3 lots · 400049

0 of 6 core insights found

Measures presence, not accuracy · documents remain authoritative

ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline

Type

Services

79340000

Estimated value

Not published

To deadline

Ongoing

Knock-outs

n/a

exclusion grounds

Award basis

Best price-quality ratio

Assess manuallyconfidence low

HTM Personenvervoer N.V. has concluded a framework agreement for marketing and advertising services via a non-public procedure, divided into three lots: employer branding communication, passenger marketing, and corporate communication. Each lot constitutes a separate agreement within the framework contract, aimed at strategic and operational communication expressions. Due to the three separate lots, the framework agreement structure, and the emphasis on CPV code 79340000 (marketing), this tender is most relevant for SME organisations with experience in transport communication and marketing.

Services · Restricted · European procedure · SME-friendly

SME-friendlyEuropean

Contracting authority

HTM Personenvervoer N.V.

Contract type

Services

Restricted

Estimated value

Estimate not published

Submission deadline

Ongoing

Scope

European

European procedure

Lots

3 lots

Main CPV code

79340000

Location

Netherlands

CharacteristicsCPV 79ServicesSME-friendlyEU tender

01What is being requested

HTM Personenvervoer N.V. has concluded a framework agreement for marketing and advertising services via a non-public procedure, divided into three lots: employer branding communication, passenger marketing, and corporate communication. Each lot constitutes a separate agreement within the framework contract, aimed at strategic and operational communication expressions. Due to the three separate lots, the framework agreement structure, and the emphasis on CPV code 79340000 (marketing), this tender is most relevant for SME organisations with experience in transport communication and marketing.

With this tender, HTM intends to conclude a framework agreement per lot for the execution of communicative and creative services. The contractors will support HTM in realizing strategic and operational communication expressions, focused on employer branding communication, marketing, and corporate communication. This assignment is divided into three lots, namely:

79340000Services

11 Employer branding communication—

22 Passenger Marketing & Communication—

33 Corporate and internal communication—

02Breakdown by lot

1 Employer branding communicationn/a

2 Passenger Marketing & Communicationn/a

3 Corporate and internal communicationn/a

Per-lot values not published — bars show only the lot breakdown.

03Exclusion grounds

Exclusion grounds — consult the ESPD

No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

04Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

05Likely competitors

#Likely bidderFitWins

1FlextenderUnknown9683×

2Yacht B.V.SME9456×

3De Staffing Groep Nederland B.V.SME9439×

4Brunel Nederland B.V.SME9144×

5Arcadis Nederland B.V.SME9032×

6Babbage Company B.V.SME9025×

06Legal themes that may be relevant here

Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. In Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) sc Advies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieni Advies 98> Europese openbare aanbestedingsprocedure voor een raamovereenkomst met één ondernemer voor het vervangen van armaturen (straatve

07Frequently asked questions

What is the purpose of the framework agreement for marketing and advertising services?

The framework agreement is intended for the execution of communicative and creative services in which HTM is supported in realizing strategic and operational communication expressions.

What does the assignment for employer branding communication entail?

For this part, a creative communication agency is sought for the development of distinctive employer branding communication, focusing on translating the Employer Value Proposition (EVP) into powerful creative concepts and campaigns.

What is the focus of the marketing communication for passengers?

This part focuses on communication and marketing expressions that directly inform, inspire, and activate HTM's passengers by translating the brand strategy and communication concept into recognizable and accessible communication.

What is the scope of the corporate and internal communication?

This concerns the broader positioning and reputation of HTM, where communication expressions are aimed at both employees (internal) and stakeholders (external) to inform, inspire, and activate them.

Automatically compiled from the official tender data and documents.

08Estimated value versus the market

p25
€ 200K

median
€ 640K

p75
€ 3,0 mln

deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949