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Marketing Automation

Omroepvereniging BNNVARA · Open · 1 lots · 313532
Type
Services
72212480
Estimated value
Not published
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low

BNNVARA, the broadcasting association behind BNN and VARA, is seeking a supplier for a Marketing Automation SaaS solution. The tender is public and focuses on the implementation, delivery, and maintenance of a fully integrated system for automating marketing activities, including lead generation, customer segmentation, email campaigns, and analytical reporting. The supplier must have experience with media companies, offer scalability, comply with GDPR requirements, and provide a service level agreement (SLA) for uptime and support. The assignment also includes training for internal users and a transition plan for existing systems.

Services · Open · European procedure

European
Contracting authority
Omroepvereniging BNNVARA
Contract type
Services
Open
Estimated value
Estimate not published
Submission deadline
Ongoing
12:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
72212480
Location
Netherlands
CharacteristicsCPV 72ServicesEU tenderMarketing AutomationSaaSBNNVARA

01What is being requested

BNNVARA, the broadcasting association behind BNN and VARA, is seeking a supplier for a Marketing Automation SaaS solution. The tender is public and focuses on the implementation, delivery, and maintenance of a fully integrated system for automating marketing activities, including lead generation, customer segmentation, email campaigns, and analytical reporting. The supplier must have experience with media companies, offer scalability, comply with GDPR requirements, and provide a service level agreement (SLA) for uptime and support. The assignment also includes training for internal users and a transition plan for existing systems.

EU procurement for the purpose of contracting a supplier for the delivery and maintenance of a Marketing Automation system (SaaS).

72212480Services
1Marketing Automation system—

02Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

03Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

04Likely competitors

#Likely bidderFitWins
1Afas Software B.V.SME9632×
2Centric Netherlands B.V.SME9156×
3COMPAREX Nederland B.V.SME8930×
4Protinus IT B.V.SME8932×
5Bechtle direct B.V.SME8625×
6Ordina Unknown8420×

05Tender documents

Nota van inlichtingen 2023-11-20-1pdfNov 20, 2023 · 12 KB
Nota van inlichtingen 2023-11-06-1pdfNov 6, 2023 · 34 KB
Bijlage 4 - Concept OvereenkomstdocxOct 25, 2023 · 35 KB
Bijlage 7 - ReferentieformulierdocxOct 15, 2023 · 48 KB
Bijlage 3 - PrijzenbladxlsxOct 15, 2023 · 11 KB
Bijlage 6 - VerwerkersovereenkomstpdfOct 15, 2023 · 174 KB
Beschrijvend document EA Marketing Automation ten behoeve van BNNVARA_DefpdfOct 15, 2023 · 353 KB
TN434675 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20231013165109pdfOct 15, 2023 · 7 KB
Bijlage 1 - Uniform Europees AanbestedingsdocumentpdfOct 15, 2023 · 2097 KB
Bijlage 2 - Programma van Eisen en Wensen Marketing Automation BNNVARApdfOct 15, 2023 · 528 KB
Bijlage 8 - Invulformulier Programma van WensenxlsxOct 15, 2023 · 13 KB
Bijlage 5 - Algemene Rijksinkoopvoorwaarden bij IT-overeenkomsten 2022pdfOct 15, 2023 · 455 KB

06Legal themes that may be relevant here

07Frequently asked questions

What is the core of the assignment for Marketing Automation?
The assignment concerns the delivery and maintenance of a Marketing Automation system (SaaS) for BNNVARA.
What does the implementation of the marketing automation system entail?
It includes the implementation, delivery ready-for-use, and maintenance of a marketing automation system.

Automatically compiled from the official tender data and documents.

08Estimated value versus the market

p25
€ 327K
median
€ 800K
p75
€ 2,5 mln
deze opdracht

Gegunde waarden in CPV 72 · diensten n=1436