ClosedServicesEuropeanSME-friendlyOpen
Marketing and communication services
Europese School Bergen · Open · 2 lots · 386153
5
5 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79342200
Estimated value
€ 164K
estimated
To deadline
Ongoing
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
4 criteria
Assess manuallyconfidence high
This tender concerns marketing advice and promotional items for the Europese School Bergen via a framework agreement of 24 to 48 months. The award will take place based on the best price-quality ratio for two separate lots.
Services · Open · European procedure · SME-friendly
SME-friendlyEuropean
CharacteristicsCPV 79ServicesSME-friendlyEU tender
01What is being requested
The assignment concerns marketing and communication consultancy services and promotional products, divided into two lots. It concerns a framework agreement for a duration of 24 months with the possibility of two extensions of 12 months.
strategic marketing advice, campaign development, content creation (digital and print), social media management, graphic design, branded promotional items, event management and support with internal and external communications.
1Services€144,000
2Branded promotional items€20,000
02Breakdown by lot
03Strategic insight
Strategic insight · AI analysis
For Lot 1, focus on a strategic positioning that aligns with the multicultural environment of the school. Ensure that the qualitative documentation strictly complies with the page limits and font requirements. For Lot 2, it is essential to present a clear discount percentage and an extensive product assortment.
04Points of attention
Important · 5
Variants and options are not permitted.Important
The bid for Lot 1 must include a document of maximum 5 A4 pages in Garamond 12.Important
For Lot 2, the documentation for Fair Trade labels must fit on one A4 page.Important
The qualitative assessment of Lot 1 will conclude with a hearing of maximum 30 minutes.Important
All documents must be signed by an authorized representative.Important
05Can I take part?
Financial — Professional liability insurance with a minimum coverage of € 30,000.00 per incident and € 100,000.00 per year for both Lot 1 and Lot 2.
Technical — For Lot 1: proof of experience with marketing and communication consultancy services for a school or a public entity, with a high-profile international audience, consisting of at least one similar project of at least € 20,000.00 in the last two years.
06Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
07Award criteria
Lot 1 – consultancy services: Quality50
Assessment based on Strategic Positioning and Target Group Identification (30 points) and Campaign Development – Category II Students (20 points).
Lot 2 – promotional items: Quality50
Assessment based on Diversity of Goods (20 points), Fair Trade labels (10 points), Ordering Procedure and Delivery (10 points) and Design and Customisation (10 points).
Lot 1 – consultancy services: Price Cost50
The total price of the bid covering all requirements from the Tender Specifications.
Lot 2 – promotional items: Price Cost50
The discount percentage offered by bidders on all items in their public or professional catalogue based on an estimated value.
08Value in context
€164,000
09Likely competitors
#Likely bidderFitWins
1Daan B.V.SME97154×
2YER Nederland B.V.SME9797×
3FlextenderUnknown9783×
4Wyzer B.V.SME9567×
5BMC Implementatie MarktplaatsenUnknown9561×
6Pricewaterhousecoopers Accountants N.V.SME9454×
10Tender documents
TN528546 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20260107143602pdfJan 7, 2026 · 141 KB
TN528546 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20250714093317pdfJul 15, 2025 · 12 KB
01.Invitation_tender_open_202207_ENpdfJul 14, 2025 · 280 KB
02.Annex5 Form bank accountpdfJul 14, 2025 · 507 KB
Framework service contract - lot 1docxJul 14, 2025 · 160 KB
Framework supplies contract - lot 2docxJul 14, 2025 · 155 KB
02.Annex2Spec_declaration-honour_EN_202201docxJul 14, 2025 · 48 KB
02.Annex1Spec_Doc to provide_202207_ENdocxJul 14, 2025 · 112 KB
000. 2025.04 UAEpdfJul 14, 2025 · 2097 KB
02.Annex3Spec_Technicoffer_202201_ENdocxJul 14, 2025 · 38 KB
02. Tender-specifications_202207_ENdocxJul 14, 2025 · 130 KB
02.Annex4Spec_FinancialOffer_202201_ENxlsxJul 14, 2025 · 39 KB
11Legal themes that may be relevant here
Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 134> Europese openbare aanbesteding levering en onderhoud van lockers op scholen. Klager schrijft niet in omdat de opdracht volgens hAdvies 587> De aanbesteder heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst met één ondernemer voor het leveren Advies 48> Europese niet-openbare procedure voor werktuigkundige en elektrotechnische installaties van de nieuwbouw van een multifunctionelAdvies 462> Europese openbare procedure voor een overheidsopdracht voor diensten voor aanschaf, implementatie en het onderhoud van een E-HRMComplaint dismissed
12Frequently asked questions
What is the substantive scope of the consultancy services?
The assignment includes strategic marketing advice, campaign development, digital and print content creation, social media management, graphic design (including websites) and support with internal and external communications.
Which services fall under the lot for promotional products?
This lot concerns branded promotional items, including support for events.
How can a bid be submitted for a joint tender?
For joint tenders, a questionnaire regarding the joint tender must be submitted, accompanied by an agreement or authorization (Agreement/Power of Attorney).
Which identification documents are mandatory upon submission?
Bidders must submit an identification form for legal identity and an identification form for the bank account. For collaborations, additional requirements apply for the identification of all members of the group.
Automatically compiled from the official tender data and documents.
13Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
€ 164K
Gegunde waarden in CPV 79 · diensten n=4949