OpenServicesEuropeanRestricted

Customer service/marketing automation and image bank incl. online brand guide RRReis

Provincie Gelderland · Restricted · 402262

0 of 6 core insights found

Measures presence, not accuracy · documents remain authoritative

ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline

Type

Services

79342320

Estimated value

Not published

To deadline

-155d

Jan 12, 2026 · 12:00

Knock-outs

n/a

exclusion grounds

Award basis

Best price-quality ratio

Assess manuallyconfidence low

The Province of Gelderland is seeking suppliers for an integrated customer service, marketing automation, and an image bank including an online brand guide for the transport brand RRReis, commissioned by OV-Oost. The procurement concerns digital services (CPV 79342320) via a non-public procedure; there are three interconnected components: a multichannel service platform, data-driven marketing automation, and a central image bank. The assignment does not explicitly mention SME-friendliness, but there is an absence of heavy turnover requirements, contract values exceeding €1 million, or a consortium requirement. This may be attractive to a digital marketing and CRM company with experience in supplier relationships with government authorities, especially given the focus on a future-proof, customer-oriented approach.

Services · Restricted · European procedure

European

Contracting authority

Provincie Gelderland

Contract type

Services

Restricted

Estimated value

Estimate not published

Submission deadline

January 12, 2026

12:00

Scope

European

European procedure

Lots

Single contract

Main CPV code

79342320

Location

Netherlands

CharacteristicsCPV 79ServicesEU tender

01What is being requested

The Province of Gelderland is seeking suppliers for an integrated customer service, marketing automation, and an image bank including an online brand guide for the transport brand RRReis, commissioned by OV-Oost. The procurement concerns digital services (CPV 79342320) via a non-public procedure; there are three interconnected components: a multichannel service platform, data-driven marketing automation, and a central image bank. The assignment does not explicitly mention SME-friendliness, but there is an absence of heavy turnover requirements, contract values exceeding €1 million, or a consortium requirement. This may be attractive to a digital marketing and CRM company with experience in supplier relationships with government authorities, especially given the focus on a future-proof, customer-oriented approach.

The objective of the assignment is the further professionalization and integration of three interconnected digital components that collectively contribute to a customer-oriented, recognizable, and future-proof service for RRReis (commissioned by OV-Oost). [Note: OV-Oost is the client/commissioner]. [Note: The assignment aims to professionalize and integrate three digital components: ] - Component 1. Customer service platform (a multichannel service platform for passenger contacts (telephone and digital)) - Component 2. Marketing automation (a data-driven communication structure for persona

79342320Services

02Exclusion grounds

Exclusion grounds — consult the ESPD

No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

03Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

04Likely competitors

#Likely bidderFitWins

1BMC Implementatie MarktplaatsenUnknown9361×

2Brunel Nederland B.V.SME8944×

3Antea Nederland BVSME8935×

4Afas Software B.V.SME8927×

5Star Apple Interim B.V.SME8834×

6Sweco Nederland B.V. SME8624×

05Legal themes that may be relevant here

Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) sc Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. In Advies 63> Meervoudig onderhandse aanbesteding voor het reinigen van wegen, straten en pleinen. Kan bij gunning op laagste prijs de indieni Advies 70> Meervoudig onderhandse procedure voor een training in begrijpelijk schrijven en een ‘train-de- trainer’ opleiding. Geldt de verp Advies 48> Europese niet-openbare procedure voor werktuigkundige en elektrotechnische installaties van de nieuwbouw van een multifunctionel

06Frequently asked questions

What are the main components of the assignment?

The assignment consists of three interconnected digital components: a multichannel service platform for passenger contacts, data-driven marketing automation for personalized communication, and a central image bank including an online brand guide for the management of the RRReis brand.

What experience requirements are imposed on bidders?

Bidders must be able to demonstrate a minimum of 0.5 years of experience in similar projects. Additionally, demonstrating experience with digital customer contact solutions, technical knowledge of multichannel platforms and email marketing tools, and knowledge of branding and brand systems is required.

What is the purpose of the requested digital services for RRReis?

The purpose is the further professionalization and integration of digital components to collectively contribute to a customer-oriented, recognizable, and future-proof service for the transport brand RRReis (commissioned by OV-Oost).

Automatically compiled from the official tender data and documents.

07Estimated value versus the market

p25
€ 200K

median
€ 640K

p75
€ 3,0 mln

deze opdracht

Gegunde waarden in CPV 79 · diensten n=4949