ex ante publication Direct negotiation Community engagement
De Politie is launching a three-year Community Engagement campaign, a continuation of U-Night, aimed at improving image, trust, and recruitment. The project combines a physical roadshow with events, trade fairs, and safety days, a mini-game, and an online component featuring influencers, experts, and fellow officers. The digital and physical components must connect seamlessly to create a hybrid experience. No suitable framework agreement is available, leading to the choice of a direct negotiation without prior publication. The assignment requires an integrated communication and marketing partner with experience in hybrid events, digital storytelling, and social media campaigns, capable of meeting the strict requirements of the public sector, including transparency, non-discrimination, and safeguarding public interests.
Services · Onderhandeling zonder bekendmaking · National procedure
01What is being requested
De Politie is launching a three-year Community Engagement campaign, a continuation of U-Night, aimed at improving image, trust, and recruitment. The project combines a physical roadshow with events, trade fairs, and safety days, a mini-game, and an online component featuring influencers, experts, and fellow officers. The digital and physical components must connect seamlessly to create a hybrid experience. No suitable framework agreement is available, leading to the choice of a direct negotiation without prior publication. The assignment requires an integrated communication and marketing partner with experience in hybrid events, digital storytelling, and social media campaigns, capable of meeting the strict requirements of the public sector, including transparency, non-discrimination, and safeguarding public interests.
On behalf of the GGP and IDU, De Politie will run a project that works on image and trust through connection and perception, contributing to recruitment goals. This will be conducted by the police over the next 3 years, with the option to extend this twice by one year. This project is a continuation of the U-Night project that the police implemented in 2021 and focuses specifically on youth, having a strong online component while also being visible in the physical world. The “Community Engagement” project connects these physical and digital worlds and provides the police with a tool to create
02Value in context
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
03Likely competitors
04Legal themes that may be relevant here
05Frequently asked questions
What is the goal of the Community Engagement project?
What is the intended duration of the assignment?
What does the hybrid approach of this project entail?
Is this project a new initiative or a continuation?
Automatically compiled from the official tender data and documents.
06Estimated value versus the market
€ 327K
€ 800K
€ 2,5 mln
Gegunde waarden in CPV 72 · diensten n=1436