ClosedServicesOnderhandeling zonder bekendmaking

ex ante procedure Community engagement

Name: ex ante procedure Community engagement
Creator: Politie
Published: 2024-03-22
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: community engagement, police marketing, digital communication, youth recruitment, roadshow, brand strategy, social media, public sector, event management, data analysis

Politie · Onderhandeling zonder bekendmaking · 1 lots · 330193

0 of 6 core insights found

Measures presence, not accuracy · documents remain authoritative

ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline

Type

Services

72212500

Estimated value

Not published

To deadline

Ongoing

Knock-outs

n/a

exclusion grounds

Award basis

Best price-quality ratio

Assess manuallyconfidence low

De Politie is launching the ‘Community Engagement’ project to strengthen its image and trust through a hybrid physical and digital approach aimed at young people. The goal is visibility, accessibility, and recruitment. The assignment requires a service provider with expertise in communication, branding, digital content, event management, and data analysis. The procurement follows a negotiated procedure without prior publication and is aimed at a 3-year collaboration. The contractor must develop an integrated strategy, organize a roadshow, produce online content, and measure effectiveness. Emphasis is placed on collaboration with GGP and IDU and on compliance with privacy and security regulations.

Services · Onderhandeling zonder bekendmaking · National procedure

Contracting authority

Politie

Contract type

Services

Onderhandeling zonder bekendmaking

Estimated value

Estimate not published

Submission deadline

Ongoing

Scope

National

National procedure

Lots

1 lots

Main CPV code

72212500

Location

Netherlands

CharacteristicsCPV 72Servicescommunity engagementpolice marketingdigital communication

01What is being requested

De Politie is launching the ‘Community Engagement’ project to strengthen its image and trust through a hybrid physical and digital approach aimed at young people. The goal is visibility, accessibility, and recruitment. The assignment requires a service provider with expertise in communication, branding, digital content, event management, and data analysis. The procurement follows a negotiated procedure without prior publication and is aimed at a 3-year collaboration. The contractor must develop an integrated strategy, organize a roadshow, produce online content, and measure effectiveness. Emphasis is placed on collaboration with GGP and IDU and on compliance with privacy and security regulations.

The image of the police and the trust in the police organization have been significantly tested in recent years. Due to developments in society and political choices, but certainly also due to incidents involving individual colleagues and the documentary ‘De Blauwe Familie’, dents have appeared in the positive image of the police. In any case, image and trust are not something that is taken for granted. This must be worked on every day by everyone in the police organization to maintain or improve it. People are connecting with each other digitally more and more frequently; as a result, the mea

72212500Services

1ex ante procedure Community engagement—

02Value in context

Estimate not published

The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.

03Likely competitors

#Likely bidderFitWins

1KPN B.V.SME8627×

2Atos Nederland B.V.SME8118×

3Sogeti Nederland B.V. SME7916×

4Capgemini Nederland B.V.SME7713×

5IlionX Group B.V.SME7613×

6KPMG Advisory N.V.SME7615×

04Legal themes that may be relevant here

Advies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) sc Advies 514> De klacht ziet op een Europese openbare aanbesteding van een overheidsopdracht voor diensten voor de terbeschikkingstelling van Advies 367> Europese openbare aanbesteding voor een raamovereenkomst met meerdere ondernemingen voor het organiseren van handelsmissies en lComplaint dismissed Advies 174> Concurrentiegerichte dialoog ten behoeve van het afsluiten van een raamovereenkomst met één ondernemer. Is er sprake van het sam Advies 467> Europese niet-openbare procedure voor een overheidsopdracht voor diensten voor het ontwerp van de renovatie van het hoofdgebouw Complaint upheld

05Frequently asked questions

What is the goal of the Community Engagement project?

The project aims to strengthen the image and trust in the police organization through a hybrid physical and digital approach. This should lead to greater visibility, accessibility, and support of recruitment goals, specifically aimed at young people.

Which target group and methodology is the assignment aimed at?

The assignment focuses specifically on young people. The methodology connects the physical and digital worlds through online imagery and physical experiences, such as a roadshow, to maintain the connection with society.

What is the intended duration of the collaboration?

Based on the GGP and IDU, the police intend to run a new project with a duration of 3 years.

Which aspects of the police organization are addressed through this project?

The project works on the perception of the police organization to create a broad image. This is strategically deployed for the labor market strategy, with the goal that young people will apply, participate, or share information more adequately.

Automatically compiled from the official tender data and documents.

06Estimated value versus the market

p25
€ 327K

median
€ 800K

p75
€ 2,5 mln

deze opdracht

Gegunde waarden in CPV 72 · diensten n=1436