OpenServicesEuropeanOpen

EU public tender 'Mannencampagne'

Stichting 113 Zelfmoordpreventie · Open · 1 lots · 408880
Type
Services
79340000 · Advertising and market
Estimated value
€ 529K
estimated
To deadline
-96d
Mar 12, 2026 · 10:00
Knock-outs
0
exclusion grounds
Award basis
Best price-quality ratio
2 criteria
Assess manuallyconfidence high

Framework agreement for the development and execution of a new awareness and activation campaign for middle-aged men by Stichting 113 Zelfmoordpreventie.

Services · Open · European procedure

EuropeanComplete timeline
Contract type
Services
Open
Estimated value
€528,924
estimated value
Submission deadline
March 12, 2026
10:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
Advertising and marketing services
Location
Netherlands
CharacteristicsCPV 79ServicesEU tenderCampaignSuicide preventionMarketing services

01What is being requested

Development and execution of a new cross-media campaign strategy, campaign concept, and media aimed at middle-aged men. The assignment also includes media strategy, procurement, production, website construction, and monitoring within a framework agreement through 2029.

The assignment to be provided consists of developing and executing an entirely new awareness and activation campaign, aimed at the largest risk group for suicide: middle-aged men (40-70 years). For this, we are looking for a qualified communications agency. The assignment for the new awareness campaign includes: • Drafting and executing a cross-media campaign strategy • Developing a campaign concept (including creative translation) • Implementation of the campaign in terms of media, content, and actions. This also includes media buying for the campaign, both offline and online. • Feedback

79340000€ 529KServices
1EU public tender 'Mannencampagne'€528,924

02Strategic insight

Strategic insight · AI analysis
Ensure an integral plan of approach that substantiates the quality. Take into account the reusability of concepts for the years 2027 to 2029. Verify the authority of the signatory in accordance with the Chamber of Commerce (KvK) extract.
Read automatically from the tender documents using AI. Always verify against the original documents.

03Points of attention

Important · 5
The bid must contain all mandatory documents.Important
The UEA must be legally signed.Important
There is no room for negotiations.Important
Contact with project group members is prohibited.Important
The campaign budget for 2026 is a fixed budget without the possibility of price reduction.Important

04Can I take part?

Other — Declaration of Russian involvement

05Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

06Award criteria

Award criterion 2: Qualityweight n/a

Assessment of quality via a plan of approach.

Award criterion 1: Priceweight n/a

Assessment of the price.

07Process & timeline

Contract announcement
2026-01-19
Submission of questions first round of questions
2026-02-04T10:00:00+00:00
Memorandum of information 1
2026-02-13
Submission of questions second round of questions
2026-02-20T10:00:00+00:00
Memorandum of information 2
2026-02-27
Submission of bids/closing date
2026-03-12T10:00:00+00:00
Opening of bids
2026-03-12T10:15:00+00:00
Presentations
2026-03-27
Announcement of intention to award
Week 15 2026
Final award
Week 18 2026

08Value in context

€528,924

09Likely competitors

#Likely bidderFitWins
1Wyzer B.V.SME9267×
2I&O Research B.V.SME9027×
3Deloitte Consulting BVSME8834×
4Auke Smits Publiciteit B.V.SME8711×
5Onestopsourcing B.V.SME8524×
6SocialMediaMen B.V.SME81

10Tender documents

113 Onderzoek Naamsbekendheid_samenvatting 2025pdfJan 26, 2026 · 498 KB
Bijlage F - ConceptraamovereenkomstpdfJan 21, 2026 · 245 KB
Bijlage I - Tien tips voor mediaprofessionalspdfJan 21, 2026 · 46 KB
TN564417 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20260119175432pdfJan 21, 2026 · 144 KB
Bijlage H - Format t.b.v. vragen nota van inlichtingenxlsxJan 21, 2026 · 18 KB
Bijlage D - ConcernverklaringdocxJan 21, 2026 · 25 KB
Bijlage B - Programma van eisenpdfJan 21, 2026 · 162 KB
Bijlage A - Uniform Europees AanbestedingsdocumentpdfJan 21, 2026 · 339 KB
Bijlage E - Standaardformat ReferentiesdocxJan 21, 2026 · 27 KB
Bijlage C - Verklaring Russische betrokkenheiddocxJan 21, 2026 · 25 KB
Offerteaanvraag Europees openbare aanbesteding MannencampagnepdfJan 21, 2026 · 4420 KB
Bijlage G - VNG Model Algemene Inkoopvoorwaarden voor leveringen en dienstenpdfJan 21, 2026 · 392 KB

11Legal themes that may be relevant here

12Frequently asked questions

What is the specific objective of the requested campaign?
The assignment concerns the development and execution of a new awareness and activation campaign aimed at the largest risk group for suicide: middle-aged men in the age category 40 to 70 years.
What work is expected from the chosen communications agency?
The assignment includes drafting and executing a cross-media campaign strategy, developing a campaign concept including creative translation, implementation in media, content, and actions (including offline and online media buying), and feedback via reports and advice.
Which reference is used for this tender?
For this EU public tender, the reference number 2026/EA/01 is used.

Automatically compiled from the official tender data and documents.

13Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
€ 529K

Gegunde waarden in CPV 79 · diensten n=4949