Employer branding, media strategy and procurement for labor market communication
ROC van Amsterdam – Flevoland and Voortgezet Onderwijs van Amsterdam (ROCvA‑F and VOvA) are looking for a full-service agency specializing in employer branding, labor market communication, and recruitment marketing. The agency must be able to (further) develop an employer brand, realize creative concepts and the associated creation, advise on offline and online media strategies, translate these strategies into an actionable media plan, ensure optimal coherence of media deployment, manage media procurement, and continuously optimize and evaluate campaigns. The assignment is open and aimed at attracting new talent for the educational institutions. The tender requires a proven track record in the public sector, experience with educational institutions, and an integrated approach to branding, media, and procurement.
Services · Open · European procedure
01What is being requested
ROC van Amsterdam – Flevoland and Voortgezet Onderwijs van Amsterdam (ROCvA‑F and VOvA) are looking for a full-service agency specializing in employer branding, labor market communication, and recruitment marketing. The agency must be able to (further) develop an employer brand, realize creative concepts and the associated creation, advise on offline and online media strategies, translate these strategies into an actionable media plan, ensure optimal coherence of media deployment, manage media procurement, and continuously optimize and evaluate campaigns. The assignment is open and aimed at attracting new talent for the educational institutions. The tender requires a proven track record in the public sector, experience with educational institutions, and an integrated approach to branding, media, and procurement.
ROCvA - F and VOvA want a collaboration with a full-service agency specializing in employer branding, labor market communication, and recruitment marketing. An agency that can (further) develop an employer brand, develops creative concepts and the creation, advises on the offline and online media strategy, rolls out the strategy into a media plan, ensures optimal coherence of media deployment, procures media, and continuously optimizes and evaluates.
02Outcome
BRANDMANNEN
03Exclusion grounds
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
04Value in context
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
05Bidders in this segment
06Legal themes that may be relevant here
07Frequently asked questions
What is the scope of the requested services?
In which areas must the agency be specialized?
Automatically compiled from the official tender data and documents.
08Estimated value versus the market
€ 200K
€ 640K
€ 3,0 mln
Gegunde waarden in CPV 79 · diensten n=4949