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AwardedServicesEuropeanOpen

Agency for strategic brand development and design

Gemeente Apeldoorn, team Inkoop · Open · 1 lots · 369758
Type
Services
79340000
Estimated value
€ 1,20M
estimated
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low

The Municipality of Apeldoorn is looking for a strategic agency for brand and design issues. The agency will act as a custodian of the corporate identity, an initiator of brand development, and will be responsible for consistent branding within the established frameworks.

Services · Open · European procedure

European
Contracting authority
Gemeente Apeldoorn, team Inkoop
Contract type
Services
Open
Estimated value
€1,200,000
estimated value
Submission deadline
Ongoing
12:00
Scope
European
European procedure
Lots
1
1 lots
Main CPV code
79340000
Location
Netherlands
CharacteristicsCPV 79ServicesEU tender

01What is being requested

The Municipality of Apeldoorn is looking for a strategic agency for brand and design issues. The agency will act as a custodian of the corporate identity, an initiator of brand development, and will be responsible for consistent branding within the established frameworks.

The Municipality of Apeldoorn wishes to contract a strategic agency for brand and design issues. This includes, among other things: positioning and profiling of, for example, collaborations, marketing campaigns, graphic design, DTP, (further development of the) corporate identity, and both standard and bespoke designs. [Note: The source text ends abruptly: 'onders']. [Note: The source text ends abruptly: 'onders']. [Note: The source text ends abruptly: 'onders']. [Note: The source text ends abruptly: 'onders']. [Note: The source text ends abruptly: 'onders']. [Note: The source text ends

79340000€ 1,20MServices
1Agency for strategic brand development, campaign and design€1,200,000

02Outcome

Awarded

Dart Group B.V.

Bidders
11

03Exclusion grounds

Exclusion grounds — consult the ESPD
  • No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).

04Value in context

€1,200,000

05Bidders in this segment

#Likely bidderFitWins
1Maandag Interim Professionals B.V.SME95387×
2BMC Implementatie MarktplaatsenUnknown9561×
3Eiffel B.V.SME9353×
4Wyzer B.V.SME9267×
5Pricewaterhousecoopers Accountants N.V.SME9254×
6WyzerUnknown9032×

06Legal themes that may be relevant here

07Frequently asked questions

What is the core of the assignment for the strategic agency?
The agency is contracted for brand and design issues, including positioning, marketing campaigns, graphic design, DTP, and the further development of the corporate identity. Together with the Media Team, the agency acts as a custodian of the corporate identity and is responsible for initiating and securing brand development within the established frameworks.
Which specific tasks fall under brand development?
The activities include, among other things, the positioning and profiling of collaborations, creating standard and bespoke designs, and advising on opportunities within marketing and communication. Additionally, the agency responds to new trends and developments, such as AI.
What is the goal of centralizing these activities?
The Municipality of Apeldoorn wants to centralize the responsibility for brand development and communications, which is currently spread across multiple agencies, with one strategic agency to ensure a consistent identity.

Automatically compiled from the official tender data and documents.

08Estimated value versus the market

p25
€ 200K
median
€ 640K
p75
€ 3,0 mln
€ 1,2 mln

Gegunde waarden in CPV 79 · diensten n=4949