AwardedServicesEuropeanRestrictedGreen
tender for marketing and communication services OV-bureau
Openbaar Lichaam OV-bureau Groningen en Drenthe · Restricted · 1 lots · 331878
0
0 of 6 core insights found
Measures presence, not accuracy · documents remain authoritative
ScopeAdvicePoints of attentionSuitability requirementsAward criteriaTimeline
Type
Services
79340000
Estimated value
Not published
To deadline
Ongoing
Knock-outs
n/a
exclusion grounds
Award basis
Best price-quality ratio
Assess manuallyconfidence low
The Openbaar Lichaam OV-bureau Groningen en Drenthe is seeking an external partner for marketing and communication services in 2024. The objective is to strengthen the brand identity, increase the visibility of public transport, and improve the customer experience. The tender includes strategic brand development, digital marketing, content creation, social media management, stakeholder communication, crisis and reputation management, and the optimization of the website and mobile app. The contractor must have experience with public organizations, knowledge of Dutch regulations, and demonstrate the ability to deliver measurable results through KPIs and reports. The procedure is non-public, allowing for rapid selection and confidential negotiations.
Services · Restricted · European procedure
Sustainability countsEuropean
CharacteristicsCPV 79ServicesEU tenderGreen / SPPmarketingcommunicationOV-bureau
01What is being requested
The Openbaar Lichaam OV-bureau Groningen en Drenthe is seeking an external partner for marketing and communication services in 2024. The objective is to strengthen the brand identity, increase the visibility of public transport, and improve the customer experience. The tender includes strategic brand development, digital marketing, content creation, social media management, stakeholder communication, crisis and reputation management, and the optimization of the website and mobile app. The contractor must have experience with public organizations, knowledge of Dutch regulations, and demonstrate the ability to deliver measurable results through KPIs and reports. The procedure is non-public, allowing for rapid selection and confidential negotiations.
tender for marketing and communication services OV-bureau 2024
1Advertising and marketing services—
02Exclusion grounds
Exclusion grounds — consult the ESPD
- No specific exclusion grounds were extracted. In a European tender, the mandatory and discretionary grounds of art. 2.86/2.87 of the Dutch Procurement Act almost always apply — check the European Single Procurement Document (ESPD).
03Value in context
Estimate not published
The contracting authority did not publish an estimated value — common for a large share of contracts. The EU threshold for diensten is € 221.000, for reference.
04Bidders in this segment
#Likely bidderFitWins
1Randstad Uitzendbureau b.v.SME93135×
2Tempo Team Group B.V.SME9066×
3VanDijk B.V.SME8845×
4Yacht B.V.SME8756×
5Pricewaterhousecoopers Accountants N.V.SME8754×
6SocialMediaMen B.V.SME866×
05Tender documents
TN460209 - EF29 Aankondiging gegunde opdracht - algemene richtlijn, standaardregeling 20240826153920pdfAug 28, 2024 · 11 KB
NvI 250424 selectiefase aanbesteding Marcom OV-bureau 2024pdfApr 25, 2024 · 154 KB
TN460209 - EF16 Aankondiging van een opdracht - algemene richtlijn, standaardregeling 20240408165829pdfApr 10, 2024 · 16 KB
Selectieleidraad aanbesteding marketing&communicatie 2024 (1)pdfApr 10, 2024 · 432 KB
Bijlage B - Modelformulier referentieprojectendocxApr 10, 2024 · 131 KB
Bijlage A - Uniform Europees Aanbestedingsdocument 8 April 2024pdfApr 10, 2024 · 1659 KB
Bijlage D - Format derdenverklaringdocxApr 10, 2024 · 30 KB
Bijlage C Algemene inkoopvoorwaarden OV-bureau Groningen Drenthe (1)pdfApr 10, 2024 · 194 KB
06Legal themes that may be relevant here
Advies 59> Meervoudig onderhandse aanbestedingsprocedure met betrekking tot een opdracht voor de levering van postdiensten en bezorging. InAdvies 428> Beklaagde heeft een Europese openbare procedure aangekondigd voor een raamovereenkomst voor diensten voor het inhuren van materiAdvies 24> Niet-openbare aanbestedingsprocedure voor het leveren van bureaus en bureaustoelen. Klager wordt in eerste instantie geselecteerAdvies 53> Europese openbare procedure voor een overheidsopdracht tot het verrichten van diensten bestaande uit (dagelijks en periodiek) scAdvies 134> Europese openbare aanbesteding levering en onderhoud van lockers op scholen. Klager schrijft niet in omdat de opdracht volgens h
07Frequently asked questions
What is the scope of the assignment for advertising and marketing services?
The indicative estimate of the total contract sum for the fees to the agency amounts to € 100,000.00 per year (excluding VAT). This estimate excludes third-party costs, such as photographers, printers, models, and caterers.
Which activities fall under the marketing and communication services?
The assignment includes strategic brand development, digital marketing, content creation, social media management, stakeholder communication, crisis and reputation management, and the optimization of the website and mobile app.
What is the specific focus regarding the execution of the assignment?
The assignment is focused on strengthening the brand identity, increasing the visibility of public transport, and improving the customer experience.
What requirements are imposed on the result-orientedness of the contractor?
The contractor must demonstrate the ability to deliver measurable results through KPIs and reports.
What expertise is required for the execution of this assignment?
The contractor must have experience with public organizations and knowledge of Dutch regulations.
Automatically compiled from the official tender data and documents.
08Estimated value versus the market
p25
€ 200K
€ 200K
median
€ 640K
€ 640K
p75
€ 3,0 mln
€ 3,0 mln
deze opdracht
Gegunde waarden in CPV 79 · diensten n=4949